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Farmington Hills, Michigan – Bosch is rethinking driver safety and comfort, bringing one of the most overlooked interior components into the spotlight, the sun visor. The sun causes twice as many car accidents as any other weather-related condition due to temporary blindness.
President of Bosch Car Multimedia
President of Bosch in North America
Bosch engineers are innovating the 95-year-old sun visor.
Virtual Visor links an LCD panel with a driver or occupant-monitoring camera to track the sun’s casted shadow on the driver’s face. The system uses artificial intelligence to locate the driver within the image from the driver-facing camera. It also utilizes AI to determine the landmarks on the face ‒ including where the eyes, nose and mouth are located ‒ so that it can identify shadows on the face. The algorithm analyzes the driver’s view, darkening only the section of the display through which light hits the driver’s eyes. The rest of the display remains transparent, no longer obscuring a large section of the driver’s field of vision.
“We discovered early in the development that users adjust their traditional sun visors to always cast a shadow on their own eyes,” said Jason Zink, technical expert for Bosch in North America and one of the co-creators of the Virtual Visor. “This realization was profound in helping simplify the product concept and fuel the design of the technology.”
The creative use of liquid crystal technology to block a specific light source decreases dangerous sun glare, driver discomfort and accident risk; it also increases driver visibility, comfort and safety.
Bosch's Virtual Visor.
From the original ideation and concept phase to testing and prototyping, Virtual Visor is a bottom-up solution made possible through the innovation culture established at Bosch. Employees are encouraged to apply lean startup methodologies to confirm customer benefits, market potential and feasibility for new ideas, which are then validated by peers and approved for development.
“We’ve built a culture around empowering our associates by putting them in the driver’s seat,” said Mike Mansuetti, president of Bosch in North America. The Virtual Visor was developed by a team in North America as part of Bosch internal innovation activities. “As a leading global technology provider, we understand that innovation can come from any level of an organization, and we want to see that grow.”
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